What Information About Me Is Collected and Stored?
We collect and store information that you enter into this Web site or that you provide to our Customer Service Department. For example, when you open an account, participate in a survey or contest or place an order, we collect and store some or all of the information that you provide, including: name, billing address, shipping address, email address, telephone number, credit card number and expiration date. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This information also may be used to contact you about our sales, special offers and new site features and those of our affiliates, unless you have opted not to receive promotional communications in connection with this Web site. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.
We collect and store certain other information automatically whenever you interact with this Web site. For example, we may collect your IP address, browser information, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data every time you visit this Web site. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web site, to gather demographic information about our user base as a whole and to provide our customers with a fulfilling shopping experience.
PLEASE INCLUDE THE FOLLOWING IF APPLICABLE: We use a third-party tracking service to track non-personally identifiable information about visitors to this Web site in the aggregate. We also use pixels, or transparent GIF files to enable us to learn which advertisements bring users to our Web site. We may from time to time use other third parties for similar type tracking services. Any information we track in this manner is anonymous, limited to usage and volume statistics, and is used to provide insight into the effectiveness of our online marketing initiatives and strategies.
We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.
Is Information Collected From Children?
We do not sell or ship any items ordered through this Web site directly to anyone who we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. If you are under the age of 18, you should use this Web site only with the involvement of a parent or guardian and should not submit any personal information to us.
With Whom Do You Share Your Information?
We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. We provide personal information to these third parties, but we authorize them to use this information only in connection with the services they perform.
We share aggregated demographic information about our user base with our agents, including agencies or third party vendors so that they can provide marketing analysis and consult on advertising strategies. This information does not identify individual users.
We may release personal information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of the Choice Hotels Company Store, or any of our respective affiliates, business partners, customers or others. We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web site during a specific time period or purchased a specific product through this Web site. This information generally is shared in an aggregated form.
As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. You will be notified via a prominent notice on our site for 30 days of any such change in ownership or control of your personal information. You consent to the transfer of your personally identifiable information to any such successor entity unless you notify us via email to the contrary.
What Steps Are Taken To Keep My Information Secure?
We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
How Can I Access, Correct and Update My Personal Information?
You can access, correct and update certain personal information that you have provided to us by clicking on “Update Account” within the “My Account” area of this Web site.
Can I Indicate Whether or Not I Want To Receive Promotional Communications?
You will have an opportunity to “opt-out” of having your information used for certain purposes by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you. Additionally you may e-mail us at our Customer Service Department or write to us at:
Choice Hotels Company Store
Online, Customer Service
185 Technology Drive
Irvine, CA 92618
Please note that any request to be removed from such mailing lists may take up to one (1) week to become effective. Even if you are removed from any such list, if you order online, we will send you an email confirming your order and may need to contact you by phone, email, or regular mail if we have questions about your order.
What Happens When I Link To or From Another Web Site?
What About Contests and Sweepstakes?
When we run a contest or sweepstakes relating to this Web site, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed.
What About Online Surveys?
How can I contact you with any questions?
Customer Service Department
185 Technology Drive
Irvine, CA 92618